How Can Different Types Of Lighting Help Improve Performance In Your Shop?
Lighting has a huge impact on how customers perceive your retail shop. It can influence their behaviour and even make them more likely to purchase items. While you may think that all lights are the same and have retained the same solution for some time, you may be missing out. Why should you look at different types of lighting, and how can they help improve performance overall?
Ambient Lighting
Ambient lighting is the basic type of lighting that is used in most stores, and it consists of general overhead illumination. This type of light is usually provided by fluorescent bulbs or LED fixtures, which give an even spread of light throughout the entire space. In an ideal scenario, ambient lighting should not be too bright or too dim because it can have an effect on customer moods. In certain scenarios, it could make them feel uneasy and less likely to part with their money.
Accent Lighting
Accent lighting is perfect if you want to highlight certain areas, such as displays and products. This type of lighting helps draw attention to specific items and encourages customers to explore further within the store. Accent lighting also creates an atmosphere and makes shoppers feel comfortable because it gives off softer, warmer light than ambient lighting. Spotlights and track lights are both good choices for accent lighting because they direct the light onto specific objects or areas.
Task Lighting
Task lighting is designed to illuminate specific tasks. It is perfect if you want your customer to fill out a form or take a particularly close look at a product. This type of light should be bright enough for customers to see clearly but not so bright that it causes discomfort or strain on their eyes. Desk lamps and floor lamps are great choices for task lighting because they provide lower levels of brightness that don't strain the eyes while still providing enough illumination for customers to do what they need to do without any problems.
The Best Approach
In many cases, you may want to employ several different types of lighting in various parts of your store. You'll also want to ensure that the shop window and entry point are well-illuminated if you want to attract shoppers across your threshold in the first place. As you may imagine, achieving the perfect balance and keeping your customers as happy as possible can be difficult. This is why many people in your situation will work with a team of professional shop fitters. These experts know exactly how to set up a store so that it is functional and attractive and has the perfect lighting solutions throughout.
Get in touch with shop fitters today and see how they can help you to spice up your lighting.